To win in the app economy, it is necessary to choose ROI criteria that drive smart decisions about digital investments. But according to an Apigee Institute survey of IT and Marketing executives, there is a wide gap between what corporate leaders believe are the best ROI metrics and what are actually used in most enterprises today. In this webcast, Bryan Kirschner and Sam Ramji took a deep dive into patterns and practices for digital ROI that drive more confident decision making and stronger results.
Four short video tutorials demonstrate how to integrate Apigee push notifications into your app - for Android Native, Apple/iOS Native, Android PhoneGap, and Apple/iOS PhoneGap.
Analytics play a crucial role in ensuring the success of API programs. But analytics to glean insights and improve an API product don't happen by accident. Are you designing for analytics? We joined Brian Pagano & Kumar Srivastava of Apigee recently for a discussion of designing for analytics.
At a recent meeting of ChicagoRuby (a group of Ruby on Rails enthusiasts in downtown Chicago), I spoke about Backend-as-a-Service (BaaS) technology. They kindly shared the following recording of our session. Check it out to hear about the BaaS platform as a powerful new class of tool that is fast becoming essential for developers, especially for mobile projects. We look at how BaaS drastically shortens mobile app implementation timelines, and why it may be your best bet to simplify and scale your apps in 2013!
We're psyched to announce our Apigee API and app tutorial course on Codeacademy, which helps people learn to code by building things! If you haven't tried Codacademy's courses yet - they're an effective and addictive way to build new coding skills. Have an hour? Use Codeacademy's Apigee tutorial to learn to store your app data in the cloud, with a set of exercises to create an Apigee app backend form queries for data by geolocation and more.
In June, we offered a 100% revamped version of our mobile app training for Objective-C (Native) development with XCode & Cocoa Touch. View the video recording, slides, and code from the live session here. For developers, who have always wanted to dive into native (non-HTML5) mobile apps but didn’t know where to start, this webcast has everything you need to get started - Objective-C syntax and its quirks, iOS UI Design patterns, an API backend to store & retrieve your mobile app data, etc.
How do you keep app users engaged in the app economy? Only 12% of emails are opened, according to recent study by Mogreet, and social media channels are not too far behind, with only 15% of Facebook updates read. This webcast shows how Push Notifications can help you connect with the right people, avoid missed engagement opportunities, and establish deeper relationships with app users.