As the API and apps economy continues to evolve, a design problem arises for API designers when internal systems are too complex to expose directly to app developers. The goal of an API Facade Pattern is to articulate those internal systems and make them useful and consumable by app developers.

Developers hate marketing. How do you bring your API to market and attract developers?

In April 2012, O'Reilly hosted a webinar by the authors of the O'Reilly book "APIs: A Strategy Guide." Video and slides are below. The book is an overview of API strategy for business executives and this webinar dives into both public and private API strategies. Thanks to O'Reilly, @daniel_jacobson, @gbrail and @danwoodscito. Courtesy of O'Reilly, a free chapter is posted here.

Telco Innovation with APIs - Need for Speed (Webcast)

Learn how Telcos need to change their business models and innovate beyond connectivity to remain relevant in a world changed by the exploding apps and API economy and the shift from voice-enabled to IP networks.

The video and slides for the webcast are below.

In 1995, Clayton Christenson coined the term Disruptive Innovations in his article titled "Disruptive Technologies: Catching the Wave."  His contention was that some new products or services that appear in the marketplace are so revolutionary that they render existing technologies obsolete.

Today we are seeing an explosion of information consumption. Enterprises must reach a growing global audience that has moved beyond the browser to thousands of mobile and social apps on hundreds of connected devices. APIs power this new application and mobile driven economy. With new markets and opportunities come high expectations for application and service performance.

Software-Defined Networking (SDN) is a shift in network-based computing based on breaking existing physical boundaries on switches, routers, and controllers through well-defined APIs. This new era of networking innovation through software, driven by APIs and apps is creating increasingly agile, flexible and robust networking configurations.

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