Twitter seems like a very simple app - 140 characters, users 'following' users. Building an app like that should be easy, right? A quick examination reveals that there are fairly complex features that need to be implemented on the back end. We used App Services to quickly build a Twitter clone using JavaScript, HTML5, and our JavaScript SDK. Image: FreeDigitalPhotos.net

The amount of data in our world has been exploding, and the concept of “Big Data”—collecting and analyzing large data sets—needs no introduction.  It is the new IT catchphrase.

With the current explosion in social, mobile, and cloud computing, companies are seeking ways to distribute and convey data in an efficient and consumable manner. Savvy companies realize that APIs are the key to successfully taking advantage of this rapid transformation.

Developers hate marketing. How do you bring your API to market and attract developers?

In 1995, Clayton Christenson coined the term Disruptive Innovations in his article titled "Disruptive Technologies: Catching the Wave."  His contention was that some new products or services that appear in the marketplace are so revolutionary that they render existing technologies obsolete.