Companies across all industries, including telco, healthcare, financial services, and more, are striving to innovate and create digital ecosystems. At the same time, market fragmentation slows developer adoption and restricts participation in the app economy.

Businesses are expanding their digital ecosystems into the app economy. As businesses interact with partners, developers, and internal resources through mobile, social, app experiences and APIs, the number of sources of useful data expands.

Telecommunications companies are part of the most pervasive and critical infrastructure in every country on earth. They cater to millions of customers, and worldwide they generate approximately $1.5 trillion in business revenue. Telecommunications and the Web are merging and the potential of Telco apps and APIs has expanded dramatically. This e-book describes how telcos must make fundamental shifts in technology and business models if they are to remain competitive.

APIs break new ground with respect to governance, risk, and compliance (GRC). By their nature, APIs are meant to enable transactional business activity without prior restraint, and they are major tools for innovation and experimentation. APIs save organizations money through reuse and consistency. These characteristics can ultimately make governance easier.

There is a shift underway in enterprises is one from a world of messaging platforms to one of collaboration platforms - platforms for real-time connectivity and collaboration across boundaries and firewalls that enable machine-to-machine, person-to-person, B2B, and B2C interactions and transactions.

OAuth has become standard practice for large social media APIs and it's becoming common across enterprise APIs. OAuth is good for your customers' security and experience making is critical if you want adoption on your API.

Application developers are the customers of a Web API. Success is measured by how quickly app developers enjoy success using your API in their applications. And rapid adoption of a Web API is all about design.

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