Today's enterprise strives to deliver exceptional customer experience, business process efficiency, and customer profitability. Given an enterprise's existing set of products, how do you define a portfolio of digital products to drive innovation and deliver real business results? How does business strategy shape a digital products portfolio?
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but a source of revenue.
The digital economy is driving a sea change in the traditional ways that enterprises interact with partners and customers. To be competitive in today's digital world, companies must conceive a strategy that encompasses business goals, competitive strengths, and comprehensive digital engagements to establish a long-term position, and turn the digital threat into a business opportunity.
With a virtual gold-rush in mobile app development, the race is on to create powerful apps but also the most compelling user experiences. Designing for a touch interface and a small profile is a unique proposition and lessons learned from web or desktop app development will go only so far.
So you extend your data and services as APIs to power features like social, personalization, analytics, more. But it's not just about having an API! What makes a great API that developers will be successful building against? What's the best architecture? How do you build clients that use APIs? How is making an API call different than request/response?
To win in the app economy, it is necessary to choose ROI criteria that drive smart decisions about digital investments. But according to an Apigee Institute survey of IT and Marketing executives, there is a wide gap between what corporate leaders believe are the best ROI metrics and what are actually used in most enterprises today. In this webcast, Bryan Kirschner and Sam Ramji took a deep dive into patterns and practices for digital ROI that drive more confident decision making and stronger results.
Analytics play a crucial role in ensuring the success of API programs. But analytics to glean insights and improve an API product don't happen by accident. Are you designing for analytics? We joined Brian Pagano & Kumar Srivastava of Apigee recently for a discussion of designing for analytics.