To win in the app economy, it is necessary to choose ROI criteria that drive smart decisions about digital investments. But according to an Apigee Institute survey of IT and Marketing executives, there is a wide gap between what corporate leaders believe are the best ROI metrics and what are actually used in most enterprises today. In this webcast, Bryan Kirschner and Sam Ramji took a deep dive into patterns and practices for digital ROI that drive more confident decision making and stronger results.
Analytics play a crucial role in ensuring the success of API programs. But analytics to glean insights and improve an API product don't happen by accident. Are you designing for analytics? We joined Brian Pagano & Kumar Srivastava of Apigee recently for a discussion of designing for analytics.
In June, we offered a 100% revamped version of our mobile app training for Objective-C (Native) development with XCode & Cocoa Touch. View the video recording, slides, and code from the live session here. For developers, who have always wanted to dive into native (non-HTML5) mobile apps but didn’t know where to start, this webcast has everything you need to get started - Objective-C syntax and its quirks, iOS UI Design patterns, an API backend to store & retrieve your mobile app data, etc.
How do you keep app users engaged in the app economy? Only 12% of emails are opened, according to recent study by Mogreet, and social media channels are not too far behind, with only 15% of Facebook updates read. This webcast shows how Push Notifications can help you connect with the right people, avoid missed engagement opportunities, and establish deeper relationships with app users.
In this webcast, @timanglade demonstrated how to build a mobile app from scratch using HTML5, jQuery, Apigee and PhoneGap. The video, slides, and a link to the source code on github are posted here.
The app revolution has turned consumer expectations upside down in all areas of our lives, including in the cars we drive. Our connected cars are already filled with computing power and experiences influenced by consumer electronics. Forward-looking car makers have the pedal to the metal on further innovation. There's an undeniable conceptual shift from the connected car to the programmable car.
In a previous webcast (Successful Transition from SOA to APIs for the App Economy: Bending the Spoon), we discussed the fact that a SOA is not flexible enough to meet the requirements of today's projects. In this follow-up session, Brian Pagano and Greg Brail talk about what an API initiative that evolves your infrastructure entails