Today we are seeing an explosion of information consumption. Enterprises must reach a growing global audience that has moved beyond the browser to thousands of mobile and social apps on hundreds of connected devices. APIs power this new application and mobile driven economy. With new markets and opportunities come high expectations for application and service performance.

Software-Defined Networking (SDN) is a shift in network-based computing based on breaking existing physical boundaries on switches, routers, and controllers through well-defined APIs. This new era of networking innovation through software, driven by APIs and apps is creating increasingly agile, flexible and robust networking configurations.

What makes for a great API design? What will make the developers who use your API successful quickly? What debates and decisions go on behind the scenes before an API team launches an API?

Extraordinary companies discern where remarkable opportunities exist to engage their audiences. Innovators can change themselves rapidly when new opportunities present themselves. 

But you don't have to change everything to leverage APIs to create new channels, customer experiences, distribution networks and profit streams. 

Build better end-user experiences and architect for performance on today's mobile devices

“To API or not to API?” is not the question. “How to API?” is. But how do you bring your API to market and attract developers?

If you build it, will they come?

  • Why doesn't traditional marketing work for developers? 

  • What do developers expect? 

  • Are there common mistakes in developer marketing?

We're in a data-driven and Web API economy. Web API designers need to define what and how data should be exposed from a variety of apps, services, and stores. What are the challenges of unlocking your data and opening up access in a straightforward and standards-compliant manner? Is OData the right tool for the job? What does it mean from the point of view of designing an API?

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