Extraordinary companies discern where remarkable opportunities exist to engage their audiences. Innovators can change themselves rapidly when new opportunities present themselves.
But you don't have to change everything to leverage APIs to create new channels, customer experiences, distribution networks and profit streams.
We're in a data-driven and Web API economy. Web API designers need to define what and how data should be exposed from a variety of apps, services, and stores. What are the challenges of unlocking your data and opening up access in a straightforward and standards-compliant manner? Is OData the right tool for the job? What does it mean from the point of view of designing an API?
Should APIs be covered by copyright law? Would developers and innovation be stifled by copyrightable APIs? Or would it afford protection over IP (Intellectual Property)?
Moving beyond the "bigness" and technology hype of the typical Big Data conversation to how businesses need to respond to the explosion of new, disparate and dynamic data sources as social, mobile and cloud influences shift customer interaction to the edge of the enterprise.
Today's retail customers are doing business beyond the browser - from iPads, smartphone apps, and other API-enabled channels. Retailers need an API strategy today. What does a successful "Retail 2.0" API strategy look like? What are the new multi-channel retail opportunities? How can you execute an API strategy with limited resources?