API: A Profit Interface

Extraordinary companies discern where remarkable opportunities exist to engage their audiences. Innovators can change themselves rapidly when new opportunities present themselves. 

But you don't have to change everything to leverage APIs to create new channels, customer experiences, distribution networks and profit streams. 

How can you turn an API into "A Profit Interface"?

- What is an API?
- How do the three types of APIs grow your business?
- How do you drive business success with APIs?
- What are three rules for getting started now?
- Is there an "API Cookbook" for getting started?