Today's retail customers are doing business beyond the browser - from iPads, smartphone apps, and other API-enabled channels. Retailers need an API strategy today. What does a successful "Retail 2.0" API strategy look like? What are the new multi-channel retail opportunities? How can you execute an API strategy with limited resources?
The world is moving from browsers to apps. How can you make sure you are where your customers are going? The authors of O'Reilly's APIs: A strategy Guide discuss how different API strategies (public, private, partner) can help you transform your business.
The theme of the Web 2.0 Expo in 2011 was Unlock the Digital Economy. Sam Ramji presented "Amundsen's Dogs, Information Halos and APIs," cognitive tools to help you build your epic API journey. Sam walks through how to succeed in the new App Internet and 5 building blocks for a winning API strategy: