Telecommunications companies are part of the most pervasive and critical infrastructure in every country on earth. They cater to millions of customers, and worldwide they generate approximately $1.5 trillion in business revenue. Telecommunications and the Web are merging and the potential of Telco apps and APIs has expanded dramatically. This e-book describes how telcos must make fundamental shifts in technology and business models if they are to remain competitive.
Extraordinary companies discern where remarkable opportunities exist to engage their audiences. Innovators can change themselves rapidly when new opportunities present themselves.
But you don't have to change everything to leverage APIs to create new channels, customer experiences, distribution networks and profit streams.
Today's retail customers are doing business beyond the browser - from iPads, smartphone apps, and other API-enabled channels. Retailers need an API strategy today. What does a successful "Retail 2.0" API strategy look like? What are the new multi-channel retail opportunities? How can you execute an API strategy with limited resources?