Are You Where Your Customers Are?
As the main venue of ecommerce moves from websites to mobile devices, retailers see apps as the new channels and means of conversations with partners and customers. APIs are not merely the conduit through which transactions pass, but the primary mechanism for data collection and analysis. To meet the requirements of today’s customer, API-based architectures replace monolithic ecommerce systems.
If you own a digital or mobility program for retail, this eBook helps you meet the challenges of building a digitally enabled customer experience, digitizing business processes, and creating your own digital business model and roadmap.