Developers hate marketing. How do you bring your API to market and attract developers?
“To API or not to API?” is not the question. “How to API?” is. But how do you bring your API to market and attract developers?
If you build it, will they come?
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Why doesn't traditional marketing work for developers?
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What do developers expect?
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Are there common mistakes in developer marketing?
Learn why developer segmentation is important for API strategies, and pick up tips on sizing, segmenting, and reaching different communities of developers.
Good API design matters because for APIs, developers are your users, and user experience wins. Covers API design principles and philosophy, user experience, mistakes people make, pitfalls to avoid, and smart solutions to problems.
Learn about creating a beautiful developer experience, audience segmentation, offline and online community, the top 10 things you need to launch your API, and more.
