Developers hate marketing. But developers are your new channel partners. They carry your products or services to customers through apps. Building the APIs and apps is no longer the hard part. How to attract your channel partners is the real question today.
Developers hate marketing. How do you bring your API to market and attract developers?

Learn why developer segmentation is important for API strategies, and pick up tips on sizing, segmenting, and reaching different communities of developers.

Good API design matters because for APIs, developers are your users, and user experience wins. Covers API design principles and philosophy, user experience, mistakes people make, pitfalls to avoid, and smart solutions to problems.

Learn about creating a beautiful developer experience, audience segmentation, offline and online community, the top 10 things you need to launch your API, and more.

