Developers Hate Marketing

Developers hate marketing. But developers are your new channel partners. They carry your products or services to customers through apps. Building the APIs and apps is no longer the hard part. How to attract your channel partners is the real question today. This e-book describes how to face the challenge of drawing developers to your API and avoid the many common mistakes that companies make when designing their developer programs.

  • How to stand out among the hundreds of developer programs, apps and APIs
  • Fundamentals of a great developer program - great product, access, incentives, experience, and more
  • Measuring success - creating a model of the metrics the API can be expected to deliver and how it impacts your business