Successful digital transformation enables an enterprise to drive revenue, increase customer satisfaction, and win competitive advantage through new digital channels and experiences. To get there, chief digital officers must be able to juggle priorities and manage investments, starting deep within an enterprise’s processes and tools and extending out to the cutting edge of consumer experience.
API management came about to help companies create and manage developer ecosystems by following in the footsteps of the successful API programs of Twitter and Facebook. Today, APIs have become the connective tissue that powers all interactions with customers and partners across an extended value chain.
In this webcast, Apigee's Ed Anuff and Dilshad Simons discuss the technical and business implications of this shifted landscape.
API industrialization describes a set of technologies for publishing APIs with the efficiency, agility, and scale needed to compete in the digital world. In this webcast, Accenture's Teresa Tung and Apigee's Brian Pagano discuss an API maturity model and steps to move beyond API enablement to an industrial-strength API strategy.
The focal point of computing power is shifting from the server room to the mobile device. This presents businesses with the opportunity—and the imperative—to develop new experiences that are specifically crafted for tablets or smartphones. We call it digital transformation: the evolution businesses go through to add a digital dimension to the experiences of their customers, employees, and partners.
Wherever your business is on the path to digital transformation, this eBook outlines strategies you can follow and real steps you can take to prepare for the future.
Today's enterprise strives to deliver exceptional customer experience, business process efficiency, and customer profitability. Given an enterprise's existing set of products, how do you define a portfolio of digital products to drive innovation and deliver real business results? How does business strategy shape a digital products portfolio?
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but a source of revenue.