The focal point of computing power is shifting from the server room to the mobile device. This presents businesses with the opportunity—and the imperative—to develop new experiences that are specifically crafted for tablets or smartphones. We call it digital transformation: the evolution businesses go through to add a digital dimension to the experiences of their customers, employees, and partners.
Wherever your business is on the path to digital transformation, this eBook outlines strategies you can follow and real steps you can take to prepare for the future.
Today's enterprise strives to deliver exceptional customer experience, business process efficiency, and customer profitability. Given an enterprise's existing set of products, how do you define a portfolio of digital products to drive innovation and deliver real business results? How does business strategy shape a digital products portfolio?
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but a source of revenue.
The digital economy is driving a sea change in the traditional ways that enterprises interact with partners and customers. To be competitive in today's digital world, companies must conceive a strategy that encompasses business goals, competitive strengths, and comprehensive digital engagements to establish a long-term position, and turn the digital threat into a business opportunity.
To win in the app economy, it is necessary to choose ROI criteria that drive smart decisions about digital investments. But according to an Apigee Institute survey of IT and Marketing executives, there is a wide gap between what corporate leaders believe are the best ROI metrics and what are actually used in most enterprises today. In this webcast, Bryan Kirschner and Sam Ramji took a deep dive into patterns and practices for digital ROI that drive more confident decision making and stronger results.
In a previous webcast (Successful Transition from SOA to APIs for the App Economy: Bending the Spoon), we discussed the fact that a SOA is not flexible enough to meet the requirements of today's projects. In this follow-up session, Brian Pagano and Greg Brail talk about what an API initiative that evolves your infrastructure entails