Learn how Telcos need to change their business models and innovate beyond connectivity to remain relevant in a world changed by the exploding apps and API economy and the shift from voice-enabled to IP networks.
The video and slides for the webcast are below.
Extraordinary companies discern where remarkable opportunities exist to engage their audiences. Innovators can change themselves rapidly when new opportunities present themselves.
But you don't have to change everything to leverage APIs to create new channels, customer experiences, distribution networks and profit streams.
Should APIs be covered by copyright law? Would developers and innovation be stifled by copyrightable APIs? Or would it afford protection over IP (Intellectual Property)?
The world is moving from browsers to apps. How can you make sure you are where your customers are going? The authors of O'Reilly's APIs: A strategy Guide discuss how different API strategies (public, private, partner) can help you transform your business.
The theme of the Web 2.0 Expo in 2011 was Unlock the Digital Economy. Sam Ramji presented "Amundsen's Dogs, Information Halos and APIs," cognitive tools to help you build your epic API journey. Sam walks through how to succeed in the new App Internet and 5 building blocks for a winning API strategy: