
By taking advantage of major transitions in apps and platforms, lining your business up with the new value chain, and getting into the API business and doing it well, you'll see unprecedented levels of reach, new channels of revenue, while at the same time doing a better job of maintaining your people, time, and costs.

Apigee gives you a complete solution to create new customer reach, innovation, and business value through APIs and apps.
- Transform your existing services into beautifully designed APIs.
- Enable developers to build innovative, engaging apps.
- Drive developer adoption and community.
- Extract business value from your API and app ecosystem.

Greg Brail introduces Gateway Services - a component of the Apigee API Platform. Create, manage and scale APIs that app developers will love with Gateway Services. Transform any data feed, web service, or 3rd party API into robust, intuitive APIs.

Jen Mazzon introduces Developer Channel Services - a component of the Apigee API Platform. Developer Channel Services enable you to get developers up and running quickly. Make a good first impression, increase developer adoption, and build community with a complete portal that offers frictionless on-boarding and interactive API documentation.

Ed Anuff introduces App Services - a component of the Apigee API Platform. Build cutting-edge apps with social graphs, geolocation built-in activity streams, and more. Let Apigee handle the mundane data conversions, sign in/sign up, storage, server maintenance, and so on with this "Backend-as-a-Service" solution.

Anant Jhingran introduces Analytics Services - a component of the Apigee API Platform. Analytics Services offers end-to-end visibility into your API ecosystem from the API to mobile apps. Understand your customers' full context - how they use your service with partner APIs, social networks, and other products. Use Mobile Analytics to detect, diagnose and fix apps running on mobile devices.

Twitter is dropping XML. They've announced that by March 5th, 2013 their API will no longer support XML as a data format. With Apigee Gateway Services, app developers can transform any JSON API into an XML API without changing the original