Redefine Omni-Channel Retailing - Harness the Power of APIs

The power shift in retail towards the connected customer is complete! Are you innovating across digital channels and increasing channel conversion and loyalty? Retailers' omni-channel vision of providing a unified experience across all customer touch points needs to become a reality - and quickly!

In this webcast, Ed Anuff of Apigee and Balaji TT of Saggezza discussed the power shift in retail towards the connected customer, omni-channel trends, the associated business imperatives, and the requirements for API-enabled retail.

  • The new mobile and social commerce paradigm - what it means for retailers in 2013
  • Leveraging APIs to make the omni-channel vision a reality
  • Optimizing data for interactions in a new world of omni-channel customer experiences