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Customer Spotlight Video: Dan Raju, Tradier

Feb 21, 2014

Tradier describes itself as a financial services cloud provider whose solutions include a set of fully hosted APIs, modules, and out-of-the-box tools used by platform providers, banks, and investors.

The company’s CEO and co-founder Dan Raju sat down with us during I ♥ APIs 2013 to discuss how APIs are helping Tradier offer “trading experiences like they were never done before.”

The company’s offering takes the complex structures and services that exist inside a financial services firm and, through APIs, exposes them to the retail space, Raju said.

“We build the platform to be B2B, for simplicity, and then let other people innovate,” he said.

Tradier works with Apigee for similar reasons, he added.

“Apigee understands the fact that innovation is actually enabled—innovation is not created.”

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