A Digital Strategy Crisis? Awareness vs. Preparedness
All but one percent of IT and Marketing executives in large companies surveyed by the Apigee Institute agree with a statement that “apps driving brand, share, and revenue” would be relevant to their company’s competitive position over the next five years.
Despite this, of big companies that attempted to deploy apps in 2013, more than one in four failed to meet their timeline, nearly one in five failed to meet budget and a similar proportion had to produce fewer apps than planned. Another five percent of companies tried to deploy apps, but failed entirely.
This pain point is why the work that Forrester’s Nigel Fenwick is doing emphasizing that “awareness does not equal preparedness” (see the infographic) is so important for enterprises trying to adopt new technologies such as mobile apps.
Nigel dives deeply into a pattern we’ve observed as well: practices and processes built for a pre-digital operating environment can slow (or stop) progress becoming a successful digital business. The bad news is that some of the barriers to progress including technological skills, business experience, technology infrastructure and customs for working across business, technology and marketing units are deeply wired into the fabric of most digital immigrant enterprises.
The good news is that there are proven patterns for success, and we’re excited to join Nigel Fenwick in a live webcast on Friday, June 27 at 11:00 AM Pacific Time to share those patterns and equip you to overcome these challenges. Register for the webcast.