Innovator Spotlight Video: Nick Katsivelos, R/GA
Award-winning digital advertising agency R/GA has done some pioneering work to help its clients add a digital layer to their businesses. The New York agency helped Nike create its revolutionary digital brand platform Nike+ and the user experience for the Nike FuelBand, for example.
We were lucky enough to have a conversation with Nick Katsivelos, R/GA's vice president and director of technology and strategy, during our I ♥ APIs 2013 conference. We discussed how so many businesses are going digital to manage disruption and change in their industries, and how APIs help simplify innovation and hasten enterprises' search for great customer experiences. Katsivelos also discussed the challenges that sometimes surround investing in an agile digital future, ways to surmount those challenges, and the importance of creating organizational alignment to aid in clients' digital transformations.
“Clients that have been the most successful have been those where the IT and business or marketing stakeholders have come together and realized that working together, they can offer up more value.”