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What the Netflix Button Means to Your Business Strategy

David Andrezejek
Jan 05, 2011
Will Richmond at VideoNuze has some great insights on Netflix’s announcement that 11 different consumer electronics companies will have a dedicated Netflix button on their remote controls.
 
Will points out the connection between consumer’s demand for content and applications and the accelerating sales of electronics devices, and how Blu-ray player sales took off once connectivity was added.
 
We’ve already witnessed the huge demand in the last couple years for the iPad, iPhone, and other ‘smart’, ‘connected’ devices.  
 
If you are in charge of an online product strategy or your company’s go-to-market strategy, your alarm bells should be furiously ringing.  There’s huge demand for connected devices.  Phones, iPads and DVD player are being purchased en mass to get access to connected apps.  How do you reach consumers where they are obviously going?  What is your connected app strategy? How do you even have a connected app? The app has got to have something to *connect* to!!  What’s your app going to connect to? FIRE! FIRE!
 
And THAT is why the Netflix button on your Samsung Blu-ray play means you need to have an API strategy. As Adam Kleinberg of Traction put it, every brand needs an API. It sounds trite but not having an API today is like not having a website in 1998. Companies like Netflix are showing you the way… don’t ignore the alarm bells. 

Will Richmond at VideoNuze has some great insights on Netflix’s announcement that 11 different consumer electronics companies will have a dedicated Netflix button on their remote controls. 

Will points out the connection between consumer’s demand for content and applications and the accelerating sales of electronics devices, and how Blu-ray player sales took off once connectivity was added.

We’ve already witnessed the huge demand in the last couple years for the iPad, iPhone, and other ‘smart,’ ‘connected’ devices.  

If you are in charge of an online product strategy or your company’s go-to-market strategy, your alarm bells should be furiously ringing. There’s huge demand for connected devices. Phones, iPads and DVD player are being purchased en mass to get access to connected apps. How do you reach consumers where they are obviously going? What is your connected app strategy? How do you even have a connected app? The app has got to have something to *connect* to!! What’s your app going to connect to? FIRE! FIRE!

And THAT is why the Netflix button on your Samsung Blu-ray play means you need to have an API strategy. As Adam Kleinberg of Traction put it, every brand needs an API. It sounds trite but not having an API today is like not having a website in 1998. Companies like Netflix are showing you the way. Don’t ignore the alarm bells. 

APIs for Dummies

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