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Digital Business

Digital Business
by Olaf Domis Aug 27, 2014
It’s almost here! The 2014 I ♥ APIs conference is less than two weeks away. More than 1,000 attendees have confirmed; our overarching goal is to provide them with powerful content, strong networking... Read more
It’s almost here! The 2014 I ♥ APIs conference is less than two weeks away. More than 1,000 attendees have confirmed; our overarching goal is to provide them with powerful content, strong networking opportunities, and an unforgettable experience.... Read more...
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Digital Business
by Sam Ramji Aug 26, 2014
Digital marketing is here to stay. With the advent of big data, marketers can predict which digital ads will be clicked on by which people, and they can value that click down to the penny and bid on them in real time.... Read more
The groundbreaking work in digital marketing is now in building digital platforms: dynamic systems that let a company’s customers and partners interact in new ways that they find genuinely valuable.... Read more...
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Digital Business
by Denise Persson Aug 20, 2014
APIs power all digital marketing channels and the apps we use today. They’re how businesses exchange data with partners and participate in digital ecosystems. APIs are a window on your company’s digital... Read more
The new business brief, APIs: The New Marketing Platform, explores five things CMOs should know about APIs, which power all digital marketing channels and the apps we use today.... Read more...
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Digital Business
by Bryan Kirschner Aug 13, 2014
Business is fundamentally about creating value from resources. A previous post, The Digital Shadow: The Reality Beyond the IoT Hype, introduced the concept of “things” in the Internet of Things creating a “digital... Read more
The “things” in the Internet of Things create a “digital shadow” around people. We see this digital shadow as a resource, from which digital leaders are already creating substantial value. As it continues to expand, the opportunity from harnessing it as an engine of revenue growth is profound.... Read more...
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Digital Business
by Pablo Aug 12, 2014
Enterprise IT, as we have come to know it, is broken. The patterns and practices IT leaders learned to build and manage systems of record are incompatible with the new business imperative to deliver... Read more
In the research report Lessons from the App Masters, which is based upon an online survey of 800 IT decision makers at large companies across the globe, the Apigee Institute reveals patterns for success with a key digital business capability: building and deploying apps. ... Read more...
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Digital Business
by Sam Ramji Aug 07, 2014
Change seems to be the only constant when it comes to technology in the retail industry. The pace of change has been accelerating, thanks in large part to the sudden dominance of mobile devices, social... Read more
Change seems to be the only constant when it comes to technology in the retail industry. The pace of change has been accelerating, thanks in large part to the sudden dominance of mobile devices, social and business networking, and new forms of competition. The new business brief Ten Critical Considerations for Retail Digital Acceleration offers ten considerations that will help businesses understand the challenges and opportunities that retail enterprises face when adopting and operating digital business platforms.... Read more...
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Digital Business
by Olaf Domis Aug 05, 2014
  It’s a hassle when your bike gets stolen. But what if you could foil a thief with a few swipes and taps on your smartphone?Swisscom partnered with electric bike maker Stromer to develop a digitally connected eBike,... Read more
The IoT is becoming much more than a buzzword; it’s a force that’s changing the market. The Stromer eBike is just one of a growing list of IoT technologies to be showcased at an immersive exhibit at I ♥ APIs on Sept. 8-10 in San Francisco.... Read more...
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