11436 SSO

Digital Business

Digital Business
by Bryan Kirschner Mar 11, 2014
The number of connected, sensing devices continues on a trajectory toward a point where most work, play, and commerce will have a digital dimension. Within three to five years, software will touch nearly all social... Read more
The leading companies in every industry will be those that master projecting their business models through software master. Managing APIs as products—as core business assets rather than IT projects—is a key part of this mastery.... Read more...
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Digital Business
by Helen Whelan Mar 10, 2014
  "I love APIs because they allow someone like me, who is really out there as a radical innovator, to innovate quickly, and with multiple different types of customers. I could hire a couple kids in a garage... Read more
Mike Debnar, senior director of digital guest experience at 7-Eleven, sat down with us at I ♥ APIs 2013 to discuss how APIs are creating new value  for customers of the world's largest convenience store chain operator. Debnar runs 7-Eleven's digital innovation team, which developed a new customer relationship management system and used APIs to “liberate data from the enterprise” to make it available for the company’s mobile app.... Read more...
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Digital Business
by Michael Gardner Mar 07, 2014
Apigee counts many retail and ecommerce companies as customers, so we have a great vantage point for keeping tabs on “e-tail”—the continued “smoosh” of retail and ecommerce. Technology... Read more
The new technologies employed by e-tailers are starting to have very real impact on anyone who buys anything at all. It’s worth understanding in some detail, and it’s particularly important to have a sense of the scope of and the important role that a variety of data plays in creating the kinds of experiences that retail customers have grown to expect.... Read more...
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Digital Business
by dtortorici Mar 06, 2014
The digital economy is often viewed as the habitat of young, digital native companies.  How can established companies compete? One hundred years ago, factory electrification and mass production advanced—and... Read more
At Apigee, we see companies old and new achieve digital success, and the transformational nature of that success fulfills the promise of technology-enabled innovation. The ability to adapt and change to drive business is uniquely demonstrated by companies that have been doing it for a long time. Join us for a new webcast series to unearth the strategies of these long-standing companies.... Read more...
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Digital Business
by Michel Burger Mar 04, 2014
Home remodeling projects always seem to present some unexpected and unnecessary (particularly in the mind of the frustrated do-it-yourselfer) complexities and headaches. I recently ran into such an issue during my... Read more
Home remodeling projects always seem to present some unexpected and unnecessary (particularly in the mind of the frustrated do-it-yourselfer) complexities and headaches. I recently ran into such an issue during my effort to transform my abode into a connected home—and it’s a problem that can be solved by APIs.... Read more...
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Digital Business
by Helen Whelan Mar 03, 2014
Award-winning digital advertising agency R/GA has done some pioneering work to help its clients add a digital layer to their businesses. The New York agency helped Nike create its revolutionary digital brand platform... Read more
Award-winning digital advertising agency R/GA has done some pioneering work to help its clients add a digital layer to their businesses. We were lucky enough to have a conversation with Nick Katsivelos, R/GA's vice president and director of technology and strategy, during our I ♥ APIs 2013 conference.... Read more...
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Digital Business
by Helen Whelan Feb 27, 2014
"When you produce an API, make sure you have a concept of being able to capture the data. Every touch-point, every interaction, is gold, and if you know how to mine that, you can really get value. ” Sal... Read more
Elastic Path, a Vancouver, B.C.-based ecommerce solutions company, provides over 200 enterprises around the globe with API-centric ecommerce technology and best practices. We spoke with Elastic Path chief technology officer Sal Visca at I ♥ APIs 2013 to discuss how APIs have enabled his company to manage the customer experience and “push innovation to the edge."... Read more...
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