11436 SSO
Digital Business
by Bryan Kirschner Sep 03, 2014
In previous posts, we discussed digital leaders using apps, APIs, and analytics to turn the growing “digital shadow” of the Internet of Things into a driver of growth. We'll wrap up this series by... Read more
Apps, analytics, customer experience, and platforms strategy are all critical issues for every enterprise today. We hope you seize the opportunity to connect and learn about these topics at next week's I ♥ APIs 2014 conference at San Francisco's Fort Mason.... Read more...
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Digital Business
by Brian Pagano Aug 28, 2014
"Tinkering and short-term fixes aren't enough. Traditional companies seeking strong digital performance must thoroughly transform their IT functions." —McKinsey & Company   It's... Read more
Today's business leaders are looking for a more collaborative relationship with their IT partners. Luckily, modern chief information officers increasingly view themselves as business-driven, and are thus ready for this new relationship. ... Read more...
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Digital Business
by Olaf Domis Aug 27, 2014
It’s almost here! The 2014 I ♥ APIs conference is less than two weeks away. More than 1,000 attendees have confirmed; our overarching goal is to provide them with powerful content, strong networking... Read more
It’s almost here! The 2014 I ♥ APIs conference is less than two weeks away. More than 1,000 attendees have confirmed; our overarching goal is to provide them with powerful content, strong networking opportunities, and an unforgettable experience.... Read more...
601
Digital Business
by Sam Ramji Aug 26, 2014
Digital marketing is here to stay. With the advent of big data, marketers can predict which digital ads will be clicked on by which people, and they can value that click down to the penny and bid on them in... Read more
The groundbreaking work in digital marketing is now in building digital platforms: dynamic systems that let a company’s customers and partners interact in new ways that they find genuinely valuable.... Read more...
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Technology
by Olaf Domis Aug 21, 2014
As a product manager or data scientist, there's real value in having hard facts based on real data, instead of relying on gut instinct, when making key product decisions. But it can be a struggle getting critical... Read more
In this webcast, Alan Ho, Jeff West, and Jin Zhang discuss how they use data to drive product management decisions at Apigee. They impart lessons they’ve learned in building internal product intelligence using API analytics, and share practical and actionable tips and valuable insights based on real world examples.... Read more...
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Digital Business
by Denise Persson Aug 20, 2014
APIs power all digital marketing channels and the apps we use today. They’re how businesses exchange data with partners and participate in digital ecosystems. APIs are a window on your company’s digital... Read more
The new business brief, APIs: The New Marketing Platform, explores five things CMOs should know about APIs, which power all digital marketing channels and the apps we use today.... Read more...
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Technology
by Michael and John Aug 19, 2014
Financing digital transformation poses a significant problem for many enterprises we work with. It’s not because the C-suite doesn’t support it: the need to become more agile, digital, and data-driven is... Read more
Justifying the financing of digital transformation poses a significant problem for many enterprises we work with. Most large organizations look at IT investment in a way that’s ineffective for a successful digital transformation effort.   ... Read more...
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