11436 SSO

analytics

Developer
by Joy and Sanjeev Jan 22, 2015
Engaging with customers via the web, mobile devices, CRM systems, and product purchases or consumption generates a wealth of time-stamped data that’s both structured and unstructured. Drawing insights from these digital... Read more
This post is the first in a series about technologies that analyze time-stamped event data from multiple channels. Here, we’ll focus on descriptive analytics, and the challenge of creating “customer journeys”—sequences of interactions between a customer and a business, spanning channels and devices.
611
Technology
by Apigee Product Team Dec 11, 2014
It gives us great pleasure to announce the latest release of Apigee Insights. Building on our previous release, which offered big improvements to self-service and customer journey analytics, the December release is all... Read more
It gives us great pleasure to announce the latest release of Apigee Insights. Building on our previous release, which offered big improvements to self-service and customer journey analytics, the December release is all about enabling developers to build predictive APIs.
606
Developer
by alex Dec 02, 2014
So now you’ve done it. You went and built yourself an API with Apigee-127. All that’s left is to put it out there in the wild and let the requests flow, right? In a perfect world, sure. In a perfect world, a developer... Read more
In a perfect world, a developer would never load test against your API, traffic would never unexpectedly spike from an app gone awry, and it would be unheard of for a malicious user to DDoS your API. Alas, this world is far from perfect. So let’s talk about API management, in particular applying an API request quota.
611
Developer
by Olaf Domis Nov 20, 2014
Traditional approaches to analyzing customer behavior graphs and event sequences require data simplifications, generalizations, and segmentations that severely degrade prediction accuracy and can lead to the loss of... Read more
In this webcast, Apigee’s Joy Thomas and Sanjeev Srivastav explore the superiority of new methods of behavior graph analysis over the simplifications required for traditional data storage and classical predictive algorithms. Read more...
611
Technology
by Olaf Domis Oct 31, 2014
It's no surprise to any modern business that when customers interact with your brand—whether online, on a mobile device, or in a brick-and-mortar store—they expect richly integrated experiences and... Read more
The new eBook, "Anticipate & Adapt: The New Rules of Customer Engagement," describes how advances in big data and predictive analytics technology today enable a deep understanding of a customer's unique journey across multiple touchpoints and individual, real-time, predictive personalization.  Read more...
606
Technology
by Olaf Domis Sep 26, 2014
In 2013, consumers spent $1.96 billion online with U.S. retailers on Black Friday, representing an 18.5% increase over 2012. In this webcast, learn how Target, one of the nation’s largest retailers, planned for... Read more
In this webcast, learn how Target, one of the nation’s largest retailers, planned for Black Friday—their biggest API event of the year.  Last year, consumers spent $1.96 billion online with U.S. retailers on Black Friday, representing an 18.5% increase over 2012. Read more...
606
Technology
by Olaf Domis Jul 17, 2014
Customer expectations for relevant and individualized experiences are evolving at breakneck speed. This has enterprises working furiously to build data infrastructure to collect and store data. But this is only the... Read more
In this webcast, Apigee’s Abhi Rele and Alan Ho discuss the market dynamics of predictive analytics and big data and the key capabilities needed to deliver the adaptive apps and APIs every business needs to remain relevant and be competitive. Read more...
606

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