11436 SSO

analytics

Technology
by Kumar Srivastava Jul 14, 2014
Everyone and everything seems to be vying for customers’ attention these days.  Attracting and keeping the interest of existing customers—let alone acquiring new ones—is tricky for most enterprises. Modern... Read more
A powerful way to aid enterprises in the search for new ways to engage and retain customers is cross-enterprise “customer sharing” via symbiotic digital partnerships. Enterprises have long tried to cross sell new products and services to existing customers. But they can now extend these tactics through digital partnerships with other enterprises with the use of big data analysis.
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Developer
by Abhi Rele Jul 09, 2014
Businesses have traditionally relied exclusively on structured data—the type that fits neatly in rows and columns—to make business decisions. For example, in a traditional database, a company might look at  the first 12... Read more
Businesses have traditionally relied exclusively on structured data—the type that fits neatly in rows and columns—to make business decisions. But “unstructured data”—the kind that doesn’t fit within a traditional relational or row-column database—can be an equally important source of business insight. The catch, however, is that it’s far harder to plumb.
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