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A Blueprint for Digital Partnerships: How Data Analysis Expands Your Customer Base

kumar
Jul 14, 2014

Everyone and everything seems to be vying for customers’ attention these days. 

Attracting and keeping the interest of existing customers—let alone acquiring new ones—is tricky for most enterprises. Modern consumers have many choices in how they spend their time, attention, and money. This makes it particularly important for businesses to be constantly on the look out for new ways to engage and retain their customers.

One powerful way to aid enterprises in this search is cross-enterprise “customer sharing” via symbiotic digital partnerships. Enterprises have long tried to upsell and cross sell new products and services to existing customers. But they can now extend these tactics through digital partnerships with other enterprises. The key difference is that the cross selling and upselling happens in a meticulous, targeted manner to the partner’s customers, through the use of big data analysis and targeted and personalized advertising.

If approached correctly, such digital partnerships provide mutual, significant benefits for all parties: not only the digital partners, but the customers, too.

To find out more, read the full article, "A Blueprint for Digital Partnerships: How Data Analysis Expands Your Customer Base," published in Wired Innovation Insights.

image: Will Scullin/Flickr

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