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Product Update: Your Business Questions Answered Using Edge Analytics

Apigee Product Team
Apr 01, 2014

The latest Apigee Edge release includes some exciting new analytics features and enhancements, including a new business transactions dashboard, an improved analytics geomap, and expanded custom report filters. This feature set enables greater flexibility, increased performance, and deeper visibility into API traffic; it also reflects our continued commitment to the success of our customers’ API programs.

Transactions dashboard: deep visibility with pattern-based analytics

The new Edge Analytics business transaction dashboard gives you a view of pattern-based analytics across your API program. These patterns could be a function of specific trigger events, such as a marketing user conference or a business partner event. This deep level of visibility enables you to gain additional business insights and take action.

Here are some use cases where pattern-based analytics add real value to your business:

Marketing: The marketing department runs a promotional campaign and offers discounts on a particular product (identified in your system by a unique ID):

  • Every time an end user clicks on the product details, the following URI pattern gets a hit:
    GET "/products/34355/details"
  • Every time a user requests more information about a new product through this promotion, the following URI pattern gets counted:
    POST "/Inforequests?productid=3535”

The business transactions dashboard lets you combine the performance URI patterns on multiple APIs so you get a view of pattern-based API analytics across your API program. In this case, the marketing department can keep a close watch on their marketing initiatives; they can now determine which specific products are the most popular and take a better measure of a particular campaign’s effectiveness.

HR: The HR department sends out an internal training and survey link to all employees:

  • As employees view the training and complete the survey, specific URI patterns such as “POST /surveys/1234” and "GET /trainings/3445" are used to identify and highlight pertinent information

In this case, the business transactions dashboard enables the HR department to identify the rate of survey and training interaction and understand the completion rate of these surveys in real time.

Finance: The finance department is interested in recognizing revenue from new customers. Revenue can be recognized the first time the customer uses key product functionality either after the initial sale or after successive upsells. The finance department can create specific URI patterns to capture first use of specific functionality:

  • GET /CustomerName/Feature/ABC - Revenue for Initial Sale recognized
  • GET /CustomerName/Feature/EFG - Revenue for upsell recognized

By creating and leveraging specific URI patterns in the business transactions dashboard, the finance department can successfully identify points in time when specific feature usage occurs and accordingly invoice the customer and recognize revenue.

 

 

Analytics geomap: clarity around API performance by location

The geomap in Edge Analytics has been revamped for faster rendering, better IP Geo resolution capabilities, and a more complete cataloging of geographical names. These enhancements lend themselves to better performance and location accuracy.

 

Custom report filters: get granular with new operators

Users now get even more control over their custom reports by searching through their string dimensions using comparators such as Like, Like (case insensitive), Not Like, Similar To, and Not Similar To. This level of granularity enables business owners to slice and dice information for their unique needs and can add an additional layer of customization to the pre-built report packs for custom analysis. From a troubleshooting perspective, this enhancement can help to isolate relevant information and identify an issue fast. This enhancement even works with any custom dimensions you may have in place.

 

 

We’re releasing these features first to our cloud customers, who should already be seeing them enabled on the Apigee dashboard when they sign in. The full release notes, including a list of bugs fixed in this release, are available here.

As always, we look forward to your questions and comments. You can reach us on the User Forum.

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