NDS: Turning API Data into Fresh Insights on User Behavior

NDS Group Ltd. develops end-to-end software solutions for the cable television industry. Founded in 1988 and acquired by Cisco in 2012, the company enables pay-TV operators to differentiate their services with unique viewing experiences on any device.


Challenges and Opportunities

In today’s media and entertainment industry, the competitive landscape is more complex and volatile than ever. Media content is available across an astonishing array of services, formats, platforms, and devices—and consumers are always eager for the latest app to help them interact and engage with their favorite content.

For many media companies, the biggest challenge is staying one step ahead of consumer expectations. “Our clients in the entertainment industry simply don’t have the bandwidth to keep developing new apps,” says James Fields, Director of Technology, New Initiatives at NDS. “That’s where APIs come in. The right API platform can support third-party app development, manage access to subscription content, and maintain control of the brand—all with an unprecedented level of flexibility and efficiency.”   

Solution

For many NDS customers, APIs are brand-new territory. NDS sought to minimize uncertainty by gently rolling out the API program with plenty of safeguards in place. For example, the company made sure to embed extensive access controls into its Service Delivery Platform (SDP) API, giving customers complete control over the functions available to developers.

The NDS SDP—built entirely with Apigee technology—enables cable TV operators to develop a greater variety of apps for a wider range of companion devices, including smartphones. The platform includes tools and resources that developers can use to create highly contextualized, relevant applications for more seamless, engaging user experiences.

A strong track record, reliability, and scalability were key factors in NDS’ decision to choose Apigee.

Results

The API platform offers major advantages for cable TV operators, making it possible for them to establish a presence on any connected consumer device without a major investment in development or integration. As a result, NDS customers can focus less time on software development and more time on building their core businesses.

Meanwhile, the Apigee platform helps transform customer data into a strategic asset. NDS relies on the latest API data to gain major new insights into user behavior -- insights that will have a considerable impact on the development of products and services in the future.  

“Our clients in the pay-TV industry simply don’t have the bandwidth to keep developing new apps. That’s where APIs come in. The right API platform can support third-party app development, manage access to subscription content, and maintain control of the brand—all with an unprecedented level of flexibility and efficiency.”
James Field
R&D New Initiatives
NDS
Opportunities: 
  • Meet consumer demand for anytime, anywhere access to media content
  • Avoid costly, time-consuming internal development of consumer-facing apps
  • Entrust an API platform to support third-party app development, manage access to subscription content, and maintain control of the brand
Benefits: 
  • Enabling customers to establish a presence on any connected consumer device without making a major investment in development or integration
  • Freeing cable TV operators to spend more time on core business functions and less time on software development
  • Using precise, granular data to gain major new insights into user behavior

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