Employing traditional approaches to analyzing customer behavior graphs and event sequences requires data simplifications, generalizations, and segmentations that severely degrade prediction accuracy and can lead to the loss of valuable information.
But there’s an alternative approach that retains the fidelity of customer profile data, the full sequence of events data, and enables powerful business intelligence and predictive analytics. In this webcast, join Apigee’s Joy Thomas, Chief Scientist, and Sanjeev Srivastav, VP Data Strategy, as they explore the superiority of new methods of behavior graph analysis over the simplifications required for traditional data storage and classical predictive algorithms.
Join to discuss:
•How shortcomings of traditional approaches make it difficult to build and analyze complex behavior graphs
•Why GRASP—graph and sequence processing technology on Hadoop presents a different and more effective approach to behavior graph analysis
•How descriptive analytics using GRASP uncover hidden patterns in historical customer journey data
•How Predictive analytics that use behavior graphs and Bayesian algorithms along with machine learning ensure model performance over time
From strategy to execution to ongoing maintenance, including best practices and practical application, this course will give your API team the tools and information they need to get the most out of the Apigee API Platform.
As businesses in today’s mobile-first digital world interact with partners, developers, and internal resources through app experiences and APIs, the number of sources of useful data has exploded. This course is designed to help you identify the metrics you should track for business and operational success of your API program, and gain an understanding of the analytics capabilities of Apigee Edge.
The digital economy is driving a sea change in the traditional ways that enterprises interact with partners and customers. In this course, you will learn how to build a strategy to innovate and drive real business results in the digital world.