Walgreens: Putting an API Around Our Stores
Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model. Tim McCauley and Joe Rago share Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise.