Software companies are always trying to figure out how they can better provide information to a specific group of people, and the agribusiness industry is no exception. The challenge for agribusiness, though, lies in the robust data that is collected and how developers can access this data to develop new applications for farmers and agriculture commodities.
APIs expose data for use by apps and the developers that create them. They make enterprise assets reachable by apps, and they’re the tool that enterprises use to add a digital layer to their interactions with customers, employees and partners.
Like many companies of a certain age, Pitney Bowes is banking on software to bolster lagging sales in a world where ecommerce is gaining steam.
Ticketmaster is officially launching its first set of public APIs and SDKs, which will allow third-party apps to integrate its ticket discovery, purchasing, and management services directly into their app. The tools will be available through Ticketmaster's new developer portal.
Can your CEO pass the digital strategy laugh test? If Kim Kardashian can win a top spot in the App Store, Global 2000 CIOs ought to be held to high bar for delivering compelling digital experiences at scale.
As both a smart home and IoT enthusiast, as well as an API strategist by day, I’ve been very disappointed with how many of the companies involved in the connected home space have approached making their products work with each other. From the show floors of CES, to the aisles of Home Depot and Best Buy, the range of new smartphone-controlled lights, appliances, and entertainment devices is growing by the day. But while products are quickly becoming connected things, many companies don’t seem to be doing much actual connecting.
Thirty-six years ago, my first consulting project was fixing an IBM 360 assembler language program that had broken because the behavior of one of the machine instructions had change subtly. At that time, you could consider the definition of the IBM 360 assembler language an API to the hardware.
How many times have you driven away from your house wondering if you remembered to lock the door? Personally, I have turned my car around to check more than once, and my neighbors have gotten calls asking to check at least twice. Our home is our prized asset. We need a door to allow friends and family to come in and out, but we also want to make sure that unwanted guests can’t enter. So we put a lock on the door — yet still we worry.
It’s time to hold companies to a higher standard when it comes to APIs. As software “eats the world,” it seems like it’s not enough for a business to just serve its customers and hopefully make a profit, they also have to be “platforms” — and, as any developer would respond, these days you just can’t be a platform without an API.
Technology leaders explain how using APIs to integrate new digital services with existing back-end services will help them deliver a more tailored experience to customers.