Apigee in the News

Thursday, October 8, 2015

If you chose your PC in the 1990s because you wanted specific software applications (and not based on how much you liked the operating system), or if you made the jump to an iPhone from a Blackberry a few years back, chances are a successful platform strategy won you over.

Thursday, October 8, 2015
Borrowing a page out of the playbooks of Microsoft, Apple and Google, CIOs are using software platforms to extend their brand online, a necessity in today’s mobile-device-driven digital economy.
Thursday, October 1, 2015
People are checking their phones more than ever. The average person checks their phone 150 times a day — up from 110 just two years ago, according to Mary Meeker’s Internet Trends Report. Why? The majority of phone checks come from looking at the time, reading text messages or getting social media updates. Most of this obsessive checking can seem pretty trivial.
Thursday, October 1, 2015

One of the key observations about the difference between big data sources and those traditionally used by enterprise applications is the strength of the signal. As Anant Jhingran, VP Products of Apigee, pointed out in an interview a while back, traditional enterprise applications use data that has super strong signals, while big data usually has a low signal to noise ratio.

Wednesday, September 30, 2015

Getting an API design right demands far more than just figuring out which calls should do what. Public APIs — APIs meant to be used by people other than their creators — present a special set of challenges that can inform all API design. Even private APIs often find themselves with unexpected users, and can last far longer than was planned. Apigee faced the special challenge of creating a marquee API, an API for managing its APIs.

Sunday, September 27, 2015

APIs — the rules governing how software programs interact with each other — not user interfaces, will upend software for years to come.

Monday, September 21, 2015
Competition apart, businesses are increasingly becoming interdependent, bringing together the best of services. The food app from Yelp not only publishes crow-sourced reviews about restaurants, but brings online reservations service through SeatMe and food delivery service through Eat24, offering customers a connected experience.
Monday, September 14, 2015

According to venture capitalist Mary Meeker, the average person now checks their phone 150 times a day (up from 110 just two years ago). Of those 150 times, messaging occupies 23, time checking 18, and the rest are largely distributed between checking and posting on social media.

However, in amongst those statistics, potentially the most important metric is missing – how many times do we check our phone for a positive behaviour change?

Friday, September 11, 2015

Uber’s runaway success, which the company more colorfully describes as “seamlessly connecting riders to drivers through our apps,” is a conspicuous source of inspiration for anyone building a business based on the smartphone revolution. But while a compelling app may be one key to a digitally-powered business, there’s another digital tool that may be just as or even more important to growth.

Say hello to APIs, or application programming interfaces. Like Uber, every innovator should have a strategy for deploying them.

Friday, September 4, 2015

Companies like Nike and McCormick are excelling with digital strategies that are only possible thanks to the ever-decreasing price of data storage.