Apigee in the News

Thursday, October 1, 2015
People are checking their phones more than ever. The average person checks their phone 150 times a day — up from 110 just two years ago, according to Mary Meeker’s Internet Trends Report. Why? The majority of phone checks come from looking at the time, reading text messages or getting social media updates. Most of this obsessive checking can seem pretty trivial.
Thursday, October 1, 2015

One of the key observations about the difference between big data sources and those traditionally used by enterprise applications is the strength of the signal. As Anant Jhingran, VP Products of Apigee, pointed out in an interview a while back, traditional enterprise applications use data that has super strong signals, while big data usually has a low signal to noise ratio.

Wednesday, September 30, 2015

Getting an API design right demands far more than just figuring out which calls should do what. Public APIs — APIs meant to be used by people other than their creators — present a special set of challenges that can inform all API design. Even private APIs often find themselves with unexpected users, and can last far longer than was planned. Apigee faced the special challenge of creating a marquee API, an API for managing its APIs.

Sunday, September 27, 2015

APIs — the rules governing how software programs interact with each other — not user interfaces, will upend software for years to come.

Monday, September 14, 2015

According to venture capitalist Mary Meeker, the average person now checks their phone 150 times a day (up from 110 just two years ago). Of those 150 times, messaging occupies 23, time checking 18, and the rest are largely distributed between checking and posting on social media.

However, in amongst those statistics, potentially the most important metric is missing – how many times do we check our phone for a positive behaviour change?

Friday, September 11, 2015

Uber’s runaway success, which the company more colorfully describes as “seamlessly connecting riders to drivers through our apps,” is a conspicuous source of inspiration for anyone building a business based on the smartphone revolution. But while a compelling app may be one key to a digitally-powered business, there’s another digital tool that may be just as or even more important to growth.

Say hello to APIs, or application programming interfaces. Like Uber, every innovator should have a strategy for deploying them.

Friday, September 4, 2015

Companies like Nike and McCormick are excelling with digital strategies that are only possible thanks to the ever-decreasing price of data storage.

Wednesday, August 26, 2015

The spread of mobile devices, rise of social networking and advances in cloud computing have contributed to a seismic shift in how consumers now expect to enjoy content in the media and entertainment industry. This is epitomised by the rapid dominance of the likes of Netflix, Amazon and YouTube. In turn, this presents a challenge for companies in media and entertainment to embrace digital technologies in all areas of their business.

Monday, August 10, 2015

Staples taps into the power of application programming interfaces to maintain a seamless shopping experience

Thursday, July 30, 2015

API platform vendor Apigee has announced a new lightweight service for managing internal APIs, called “Apigee Edge Microgateway.” Meant to complement its existing Apigee Edge product, which helps companies manage their external APIs, this new service is focused inside the enterprise, offering security, monitoring and analytics capabilities.