As enterprises embark on their digital journeys, APIs are often used to connect the fast pace of digital innovation with the more stable system of records. This is in contrast with ESBs, which are used to integrate various systems of record, for stable, well-understood business processes.
A U.K. hotel chain realized it had to get closer to customers who booked they stays through online travel sites. The answer was to cut out the middleman and develop an API strategy.
Executives and decision makers may think that they have the power, similar to Pavlov, to elicit a reaction from their customer. However, an executive's approach to technology is more similar to the dog's reaction than to Pavlov's position of control.
Software companies are always trying to figure out how they can better provide information to a specific group of people, and the agribusiness industry is no exception. The challenge for agribusiness, though, lies in the robust data that is collected and how developers can access this data to develop new applications for farmers and agriculture commodities.
APIs expose data for use by apps and the developers that create them. They make enterprise assets reachable by apps, and they’re the tool that enterprises use to add a digital layer to their interactions with customers, employees and partners.
Like many companies of a certain age, Pitney Bowes is banking on software to bolster lagging sales in a world where ecommerce is gaining steam.
Ticketmaster is officially launching its first set of public APIs and SDKs, which will allow third-party apps to integrate its ticket discovery, purchasing, and management services directly into their app. The tools will be available through Ticketmaster's new developer portal.
Can your CEO pass the digital strategy laugh test? If Kim Kardashian can win a top spot in the App Store, Global 2000 CIOs ought to be held to high bar for delivering compelling digital experiences at scale.
As both a smart home and IoT enthusiast, as well as an API strategist by day, I’ve been very disappointed with how many of the companies involved in the connected home space have approached making their products work with each other. From the show floors of CES, to the aisles of Home Depot and Best Buy, the range of new smartphone-controlled lights, appliances, and entertainment devices is growing by the day. But while products are quickly becoming connected things, many companies don’t seem to be doing much actual connecting.