Apigee in the News

Friday, November 14, 2014
Modesty is an uncommon virtue among software vendors. It doesn't matter what part of the technology market they represent — customer experience, digital marketing, social business, web content management systems ….
Thursday, November 13, 2014
Apigee is trying to help developers integrate Apple Pay into their retail and gaming applications. The company (Apigee) itself is actually an API management and predictive analytics platform specialist -- and Apple Pay (in case you hadn't noticed) is Apple's "mobile digital wallet" for iPhone 6 and Apple Watch.
Wednesday, November 5, 2014
A store locator on a retail site can function faster if it doesn’t have to call back to a database to retrieve locations. That’s just one example of how APIs can facilitate the rapid exchange of data that is vital for delivering the information shoppers want and businesses need.
Tuesday, November 4, 2014
In a move that should significantly boost global sales of popular programmes such as Top Gear and Doctor Who, BBC Worldwide will next year launch a new service that will let viewers buy and keep digital versions of its shows. Dubbed BBC Store, the service will be integrated with the broadcaster’s existing on-demand service, iPlayer.
Monday, November 3, 2014

Many successful application programming interface initiatives start with the goal of unlocking data that is protected by traditional Web or perimeter-based access controls. Although those back-end applications were designed to address a business problem, over the years they have evolved into monolithic, complex and unmanageable applications.

Monday, November 3, 2014
Can a relatively mature technology help content publishers and marketers make website visitors more sticky and allow them to retain digital subscribers while also raising prices? The answer is yes.
Friday, October 24, 2014
The Apple Pay platform for payments that went live this week has boosted interest in payment systems of all types. But while Apple is clearly poised to become a leader in the category, the impact of a potentially widely used payment system is just beginning to be felt. This week, First Data unveiled a Payeezy e-commerce platform, powered by the API management platform from Apigee, that has the potential to alter the mobile e-commerce landscape.
Saturday, October 18, 2014
SUMMARY: SAP’s Apigee partnership has flown under the radar, but it deserves a closer look. Will SAP be able to get developers on board with its API strategy?
Thursday, October 16, 2014
API company Apigee has been brought in to pull together all the suppliers of BBC Worldwide’s "direct-to-consumer retail platform". The software will be used as a traffic manager.
Wednesday, October 15, 2014
BBC Worldwide has announced that its new direct to consumer retail platform, BBC Store, will be powered by the Apigee Edge application programming interface (API) platform