Telecoms.com periodically invites expert third-party contributors to submit analysis on a key topic affecting the telco industry. In this piece David Andrzejek of Apigee argues the threat posed by OTT players also presents opportunities for telcos.
Consumers currently share more personal data than ever before. However, in many instances, the companies that collect said information fail to integrate this insight in ways that improve the customer experience....Here, we speak with Waqar Hasan, senior vice president of Big Data at Apigee, to explore data-driven individualization's powerful role in maintaining customer satisfaction, loyalty, and retention, as well as its increasingly important impact on relevant messaging:
One of the pillars of the Obama administration’s Digital Government Strategy is to “enable the American people and an increasingly mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device.”
Everyone and everything seems to be vying for customers’ attention these days.
Attracting and keeping the interest of existing customers -- let alone acquiring new ones -- is tricky for most enterprises. Modern consumers have many choices in how they spend their time, attention, and money. This makes it particularly important for businesses to be constantly on the look out for new ways to engage and retain their customers.
Digital transformation describes how companies are using technology to add a digital dimension to customer or partner experiences, change the way employees do their jobs, or add new digital or data-based lines of business. These kinds of experiences are no longer just conveniences. They are becoming the de facto standard, and have created strong impetus for businesses who haven’t done so already to start on the path to digital transformation.
APIs are a "key tool" to make ITV agile
ITV is using and API platform provided by Apigee to integrate legacy IT systems and allow the TV network to share data with developers and business partners.
Apigee tasked with integrating ITV’s IT legacy systems to build one digital platform.
ITV has picked Apigee to open up its APIs to third-parties as it seeks to build one platform for its various channels.
The broadcaster has tasked Apigee to use APIs to integrate its many different IT legacy systems in order to build one platform that securely exposes data around its five digital channels to internal and external developers.
NICE, France -- TM Forum Live! -- Michel Burger left his role as chief architect at Vodafone last year because, while the operator had the right priorities -- APIs, analytics, and hybrid cloud -- it was much too slow moving to make real progress on them.
Last month, Andrew Bailey, chief executive of the Prudential Regulation Authority (PRA), claimed that Britain’s banks will have to spend billions overhauling their creaking IT systems over the next few years, as complex networks bolted together after mergers are under strain. While it’s clear that a number of banks are lumbered with outdated IT, there are technologies available to revitalise legacy systems.
Immediacy is becoming an expectation in the world of digital business, especially as user interaction data becomes just as important as transactional data. One customer even tells me that user data more than 15 minutes old borders on irrelevant.