Apigee in the News

Tuesday, March 17, 2015
The term API might sound like a technology issue, but it’s not, really—it’s a business issue, and a critical part of a strategy to ensure that retailers remain competitive in the digital world. Understanding how to benefit from APIs is the difference between being a digital competitor or getting left behind; between surprising and delighting customers with timely, relevant offers—however they might be interacting with your brand—or annoying them with misplaced, irrelevant ones.
Thursday, March 5, 2015

In the last few years, the rules of customer engagement have changed completely. This is due, in part, to the fact that customers can engage with brands in an unprecedented number of ways on a dizzying array of platforms, devices, and applications. For example, we might receive an offer via email, view the details on a smartphone, then visit a nearby store to touch the product. After that, we might go home and research a little more online, maybe engaging in a chat session with a customer service agent or checking out what our social networks say about the product—all before making the purchase on our tablet.

Wednesday, February 25, 2015

How do I pay thee? Let me count the ways…Actually, would you rather I didn't? Last year saw the launch of so many different payment services that it's practically impossible to list the different ways that businesses can now process payments, consumers purchase goods, or people transfer money among their friends and family.

Thursday, February 19, 2015

Many successful API initiatives are done in stages. With each stage, businesses can build on previous projects, assume more risk, and invest in larger projects more easily.

Thursday, February 19, 2015

The struggle is real. If the thought of living a day without your smartphone seems unbearable, you're not crazy. You're normal.

Friday, February 6, 2015

Supermarket group Morrisons has boosted its app-based loyalty scheme by harnessing API management and predictive analytics tools from Apigee.

Friday, February 6, 2015

SUMMARY: Morrisons Match & More loyalty scheme relies on shopping list of data from wide range of back-end systems.

Sunday, February 1, 2015

Apigee’s latest efforts to power digital acceleration aim to fill in gaps in the API lifecycle that can spell the difference between API success – or a flop. Apigee-127 brings together key tools, including Swagger, for a ‘design-first’ way to deliver accurate and easier-to-consume APIs.

Wednesday, January 28, 2015

The world's oldest and biggest broadcasting company is monetising thousands of hours of archive content for download for the first time.

Wednesday, January 21, 2015

Stay on top of your spending by downloading these apps.