Smartphone owners in the U.S. and U.K. believe that they will spend about $20.4 billion using their phones this holiday season, according to research from Apigee. Up to $7.7 billion of this total would be through apps. As a result, retailers are striving to create compelling and memorable app experiences to boost engagement and mobile sales.
The spice and packaged goods giant turns to an API strategy to deliver greater value to its business partners and customers, while boosting brand loyalty.
Considering that Americans are expected to spend roughly $14.5 billion via mobile devices this holiday season, you would think retailers were staying on top of their app game. Not so much, according to the survey from the Apigee Institute, which found that retail lags behind other industries in delivering apps that satisfy the consumer.