Orange has released a bunch of APIs into the world and has inked a deal with some Bay Area tech types to help convince developers on the idea of building mobile and web applications using Orange core networks and services.
Apigee’s digital platform will power the APIs for Orange Partner, the telco's biz hub for developers, partners and startups.
Apigee has landed another operator customer in Orange, which will be using the API specialist's technology to expose its network assets to developers and partners, a move it hopes will enable it to launch new network-based services.
Orange hope to create cutting edge apps and services using Apigee to open their APIs to attract the best in developer talent. Apigee provides a developer-friendly layer that allows APIs, code that grants access to each application in a system, to make a company's back end services available online for customer-facing applications and platforms without exposing back end systems.
Telecoms.com periodically invites expert third-party contributors to submit analysis on a key topic affecting the telco industry. In this piece David Andrzejek of Apigee argues the threat posed by OTT players also presents opportunities for telcos.
Consumers currently share more personal data than ever before. However, in many instances, the companies that collect said information fail to integrate this insight in ways that improve the customer experience....Here, we speak with Waqar Hasan, senior vice president of Big Data at Apigee, to explore data-driven individualization's powerful role in maintaining customer satisfaction, loyalty, and retention, as well as its increasingly important impact on relevant messaging: