Apigee in the News

Tuesday, December 16, 2014

With application programming interfaces (APIs) increasingly becoming the tie that binds the enterprise together, understanding the patterns of data flowing through those APIs has become significantly more important. To help enterprise IT organizations get a better handle on those APIs, Apigee today enhanced the analytics capabilities it provides via the Apigee Edge API platform.

Friday, December 12, 2014
Composing a mobile strategy that's harmonious with the rest of the shopper journey isn't easy. But once marketers do so, they raise the customer experience a whole octave—and get revenues humming. Consider the findings in the “2014 Digital Impact Survey” by predictive platform provider Apigee and Stanford University's Mobile Innovation Group: UK and U.S. smartphone owners are expected to spend $20.4 billion via mobile devices this holiday season—37% ($7.7 billion) of which will be spent via apps. What's more, nearly 60% of U.S. smartphone owners say that mobile phones and tablets have changed the way they shop either somewhat or completely.
Wednesday, December 10, 2014
Apigee chief security architect Subra Kumaraswamy discusses API security best practices.
Friday, December 5, 2014

Smartphone owners in the U.S. and U.K. believe that they will spend about $20.4 billion using their phones this holiday season, according to research from Apigee. Up to $7.7 billion of this total would be through apps. As a result, retailers are striving to create compelling and memorable app experiences to boost engagement and mobile sales. 

Wednesday, November 26, 2014

The spice and packaged goods giant turns to an API strategy to deliver greater value to its business partners and customers, while boosting brand loyalty.

Monday, November 24, 2014

Smartphone users in the US and are more satisfied with apps than apps on offer from big retailers, a study shows.

The findings from the California-based research organisation Apigee Institute showed that while 45 percent of smartphone users have downloaded banking apps, only 27 percent of the same respondents downloaded retailers' apps, a report on fiercefinanceit.com said.

Friday, November 21, 2014

Columnist Denise Persson explains what APIs are and how CMOs can tap into the power of APIs to grow their businesses.

Thursday, November 20, 2014

Considering that Americans are expected to spend roughly $14.5 billion via mobile devices this holiday season, you would think retailers were staying on top of their app game. Not so much, according to the survey from the Apigee Institute, which found that retail lags behind other industries in delivering apps that satisfy the consumer.

Thursday, November 20, 2014
Software companies continue to dominate the Deloitte Technology Fast 500, with six of the top 10 winners being among the fastest growing companies in North America today . These include MobileIron, Twilio, Phunware, Apigee, Shopify and Dejero Labs, Inc. 48% of the 2014 Deloitte Technology Fast 500 are software companies.
Thursday, November 20, 2014
Mobile apps have become the most common daily interaction channel for the banking industry as a whole, and 45 percent of smartphone users in the U.S. and U.K. have downloaded and been satisfied with banking apps, according to a study released today by Apigee Institute. By contrast, only 27 percent of the same pool of respondents have downloaded and been satisfied with apps from large retailers.