The convergence of big data analytics and the API economy has been prognosticated for a while. Now Apigee wants to turn that prediction into reality. With the acquisition today of InsightsOne, the provider of API integration and management tools is moving to tightly couple predictive big data analytics software with applications looking to invoke analytics via an API. Instead of building predictive analytics capabilities from the ground up, Apigee CEO Chet Kapoor envisions a world where developers apply analytics to any number of processes via an API.
If you're like most Americans, apps play an increasingly important role in your life. Those mini-programs embedded in your smartphone might help you track spending, count calories, monitor daily exercise, transfer funds and so much more. Pretty useful stuff – but are we becoming dangerously dependent on them?
I wrote just the other day about how the API management world is fundamentally changing -- as large vendors acquire small companies doing API management (witness Intel's acquisition of Mashery and CA Technologies buying Layer 7), the pure API management tools get added into broader offerings -- I opined that identity management and application integration were two areas that would, over time, join with API management as a logical platform. One of the largest independent API vendors, Apigee, is speaking to the broader API opportunity by announcing today that they've acquired predictive analytics startup InsightsOne.
A common refrain being heard across the industry is that APIs are only the latest term for describing work toward 'service oriented architecture.' However, one industry thought-leader says there are important distinctions.
In a new webcast, Ed Anuff, vice president of product strategy at Apigee, discussed the relationship between APIs -- the new breed of RESTful APIs on the scene today -- and SOA.
From waking up in the morning to knowing what to have for lunch and even staying in contact with their church, a growing number of Americans can't function without their apps. That according to new data from Apigee. According to their 2013 Digital Impact Survey 54% of Americans 'cannot wake up on time' without an app on their phone or tablet while almost 10 million say they 'cannot maintain a relationship' without an app.
With the app economy driving jobs and creating revenue, application programming interfaces are more important than ever. Today, every business is a digital business, and APIs power digital business ecosystems. In the API economy—a key component of the app economy—companies expose their business assets or services in the form of APIs to third parties with the goal of unlocking additional business value. Triggered by the explosion of the growth of Internet-enabled devices, the evolution of social interactions and appearance of new software markets in the form of apps, the API economy brings a different philosophy to how companies do business and how they interact with customers and competitors. Forrester Research describes the API economy as: "All commerce generated by the business of providing, consuming, integrating, and adding value to data (and thus often to products and services) via APIs that create economic value." In this new API economy, those without an API strategy will be left behind. This eWEEK slide show, created with input from Brian Mulloy, vice president of Apigee Labs (an API management company), lists 10 tips for building APIs.
Nearly 40 percent of smartphone owners use their phones for business as much or more than for leisure, the report found.Mobile apps have changed and continue to change the lives of the vast majority of U.S. citizens, from the way that older Americans socialize to nearly every behavior of younger Americans, according to Apigee.
Imagine the leading companies of the future. They will have externalized many of their core functions so they can draw on the best talent, wherever it can be found. They will be highly adaptive and able to acquire new competencies as soon as they see new opportunities.
Over the years, technology has completely altered how we go about our daily lives. From how we interact with one another and consume news, to the way we communicate with businesses and buy their products. Product and service information is now readily available and consumers have more options for buying products and services whether it be online, from their mobile device or as the result of the timely delivery of a special offer. For these reasons, marketers must be increasingly savvy and use available technologies to deliver the right information to their audiences at the right time.