Apigee in the News

Wednesday, July 9, 2014

Consumers currently share more personal data than ever before. However, in many instances, the companies that collect said information fail to integrate this insight in ways that improve the customer experience....Here, we speak with Waqar Hasan, senior vice president of Big Data at Apigee, to explore data-driven individualization's powerful role in maintaining customer satisfaction, loyalty, and retention, as well as its increasingly important impact on relevant messaging:

Thursday, July 3, 2014

One of the pillars of the Obama administration’s Digital Government Strategy is to “enable the American people and an increasingly mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device.”

Friday, June 27, 2014

Everyone and everything seems to be vying for customers’ attention these days.

Attracting and keeping the interest of existing customers -- let alone acquiring new ones -- is tricky for most enterprises. Modern consumers have many choices in how they spend their time, attention, and money. This makes it particularly important for businesses to be constantly on the look out for new ways to engage and retain their customers.

Thursday, June 19, 2014

APIs are a "key tool" to make ITV agile

ITV is using and API platform provided by Apigee to integrate legacy IT systems and allow the TV network to share data with developers and business partners.

Thursday, June 19, 2014

Digital transformation describes how companies are using technology to add a digital dimension to customer or partner experiences, change the way employees do their jobs, or add new digital or data-based lines of business. These kinds of experiences are no longer just conveniences. They are becoming the de facto standard, and have created strong impetus for businesses who haven’t done so already to start on the path to digital transformation.

Wednesday, June 18, 2014

Apigee tasked with integrating ITV’s IT legacy systems to build one digital platform.
ITV has picked Apigee to open up its APIs to third-parties as it seeks to build one platform for its various channels.
The broadcaster has tasked Apigee to use APIs to integrate its many different IT legacy systems in order to build one platform that securely exposes data around its five digital channels to internal and external developers.

Monday, June 9, 2014

NICE, France -- TM Forum Live! -- Michel Burger left his role as chief architect at Vodafone last year because, while the operator had the right priorities -- APIs, analytics, and hybrid cloud -- it was much too slow moving to make real progress on them.

Saturday, May 31, 2014

Last month, Andrew Bailey, chief executive of the Prudential Regulation Authority (PRA), claimed that Britain’s banks will have to spend billions overhauling their creaking IT systems over the next few years, as complex networks bolted together after mergers are under strain. While it’s clear that a number of banks are lumbered with outdated IT, there are technologies available to revitalise legacy systems.

Friday, May 30, 2014

The Internet of Things is forecast to achieve a $20 billion total available market by 2018. But is that market size real? What are the tools that we can use to understand this and take effective action?

Friday, May 30, 2014

More governments are using an application programing interface to share data internally and with citizens.