If you run an online shopping/ecommerce business of some kind, you’re gonna want to get your mobile act together, STAT. A new survey shows that in 2012, holiday shoppers will be taking to their phones more than ever. The survey was conducted among 2,200 adults in the U.S., and three out of five said they would be doing some of their holiday shopping on their mobile devices, expecting to make purchases for everything from clothes and toys to books and DVDs.
Apigee, the API management company, has launched the next generation of its platform which features self-service access, free to anyone for up to 3.5 million API calls per month. The new platform hopes to encourage businesses to tap into the growing app economy by adding to the company’s existing suite of services for building, managing driving business through mobile.
Every company, from digital startups to bricks-and-mortar companies, need to develop mobile apps and APIs to compete in the digital economy. Despite the increasing demand from consumers for more and more powerful mobile apps, the resources required to deliver them are largely beyond the scope of most companies.
Mobile devices may take an even more important role in the annual holiday shopping spree this year. In addition to finding deals-on-the-go, a new survey reveals some additional reasons that make shopping from a handheld device more appealing than from a computer — all of which involve keeping certain parties in the dark.
Mobile application analytics developer InstaOps Inc. has been acquired by a California company that plans to expand in Texas. Austin-based InstaOps was bought by Apigee Corp., an application program interface company, officials announced Thursday. Financial terms of the deal were not disclosed. The InstaOps acquisition marks the opening of a new Apigee office in Austin. Apigee, which was founded in 2004, completed a $20 million round of funding in July. The company operates offices in Palo Alto, Calif., Bangalore and London.
Apigee Corp., a fast-growing Silicon Valley software company that makes tools for mobile device applications, has bought a small Austin company and plans to expand here. Apigee, which raised $20 million in venture capital last month, bought Austin's InstaOps Inc. for undisclosed terms. InstaOps develops analytics software that tracks mobile app performance. Cofounders of the Austin company, Alan Ho and Prabhat Jha, will join the Apigee team.
APIs are not only critical when it comes to extending the digital reach of an organization; they can also provide tangible brick and mortar benefits as well. Walgreens, for example, recently announced that it has developed an API and software development kit that allows developers of mobile applications to include the ability to print out photos within their applications at any one of 7,907 Walgreens locations.
Scalability and automatic RESTful API generation are two of the most important features mobile app developers can expect from mobile Backend-as-a-Service, an emerging, cloud-based set of services that provide developers with customizable back ends for mobile app platforms so that developers can focus their time and energy on the app itself.
Chet Kapoor thinks he's riding a huge wave. “Apps are everywhere and their changing the world,” he told me. “It’s at least as profound as the browser and the web itself.” But Kapoor and the company he leads, Apigee, aren't about apps, per se. Their about the back end that makes apps work. The company forges APIs, the tools that tap into a company or publisher's data to make apps possible. That's turning out to be a pretty good strategy.
Not only is there an app for pretty much everything, now there are companies to help developers manage how apps communicate. And venture capitalists are loving them.Last week alone, Apigee and Mashery pulled down a combined $30 million from VCs betting businesses need help managing what has become a labyrinth of internal and external facing apps connecting to their corporate back ends.