Apigee, the application programming interface (API) management company with clients including Netflix, Getty Images and Walgreens, today announced that it would be making use of its platform available for free to anyone requiring up to 3.5 million calls per month. It’s also adding a number of new services, all of which will be included for free users, and most of which are aimed at making Apigee easier to manage so that customers can come on the platform and create customized API-based products for any of their partners (both internal and external).
On Thursday, the team at Apigee published new research showing that mobile phones are increasingly being used to buy almost everything – including no shortage of items considered to be “embarrassing. Apigee explored the opinions of more than 2,000 U.S. mobile device users in a “scientific survey” to discover why America is falling in love with mobile phone shopping.
Apigee Corp. , the company that "has an API for everything," is offering its application programming interface (API) management platform free of charge to anyone in hopes of adding fuel to the already hot mobile apps space. An API is an interface that allows different elements of software to more easily communicate with each other. Developers frequently use APIs in a mobile context to hook third-party applications into the wireless capabilities of an operating system or other application.
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Mobile application analytics developer InstaOps Inc. has been acquired by a California company that plans to expand in Texas. Austin-based InstaOps was bought by Apigee Corp., an application program interface company, officials announced Thursday. Financial terms of the deal were not disclosed. The InstaOps acquisition marks the opening of a new Apigee office in Austin. Apigee, which was founded in 2004, completed a $20 million round of funding in July. The company operates offices in Palo Alto, Calif., Bangalore and London.
Apigee Corp., a fast-growing Silicon Valley software company that makes tools for mobile device applications, has bought a small Austin company and plans to expand here. Apigee, which raised $20 million in venture capital last month, bought Austin's InstaOps Inc. for undisclosed terms. InstaOps develops analytics software that tracks mobile app performance. Cofounders of the Austin company, Alan Ho and Prabhat Jha, will join the Apigee team.
APIs are not only critical when it comes to extending the digital reach of an organization; they can also provide tangible brick and mortar benefits as well. Walgreens, for example, recently announced that it has developed an API and software development kit that allows developers of mobile applications to include the ability to print out photos within their applications at any one of 7,907 Walgreens locations.
Scalability and automatic RESTful API generation are two of the most important features mobile app developers can expect from mobile Backend-as-a-Service, an emerging, cloud-based set of services that provide developers with customizable back ends for mobile app platforms so that developers can focus their time and energy on the app itself.
Chet Kapoor thinks he's riding a huge wave. “Apps are everywhere and their changing the world,” he told me. “It’s at least as profound as the browser and the web itself.” But Kapoor and the company he leads, Apigee, aren't about apps, per se. Their about the back end that makes apps work. The company forges APIs, the tools that tap into a company or publisher's data to make apps possible. That's turning out to be a pretty good strategy.
Not only is there an app for pretty much everything, now there are companies to help developers manage how apps communicate. And venture capitalists are loving them.Last week alone, Apigee and Mashery pulled down a combined $30 million from VCs betting businesses need help managing what has become a labyrinth of internal and external facing apps connecting to their corporate back ends.