With all the emphasis these days that’s placed on combing through the piles of potentially invaluable data that resides within an enterprise, it’s possible for a business to lose sight of the need to turn the discoveries generated by data analysis into valuable actions.
Sure, insights and observations that arise from data analysis are interesting and compelling, but they really aren’t worth much unless they can be converted into some kind of business value, whether it’s, say, fine tuning the experience of customers who are considering abandoning your product or service, or modeling an abuse detection system to block traffic from malicious users.
In this customer-driven world, more and more businesses are relying on data to derive deep insights about the behavior and experience of end users with a business’ products. Yet end user logs, while interesting, often lack a 360-degree view of the “context” in which users consume a business’ products and services. The ability to analyze these logs in the relevant context is key to getting the maximum business value from big data analysis.
Basic contextual analysis requires a little TLC: Time, Location and Channel.
Here are some quick and easy steps from the guys at Apigee on turning your data science into a business science.
3 ways to turn data science into business science
Arm your data scientists with the business context
Ensure that your data scientists do not work in isolation and that they interface and work very closely with the business owner and the product managers. Data scientists need to understand the business drivers, business critical issues, and the enterprise and product strategy.
Aneesh Chopra, the first-ever federal CTO, says the evolution of application programming interfaces (APIs) will continue to open up government data in accessible, machine-readable formats.
The launch of government data portals has done wonders for transparency efforts, but according to former U.S. CTO Aneesh Chopra, application programming interfaces [APIs] have an important role to play in making government information more useful to citizens.
Aneesh Chopra, former U.S. chief technology officer, has found a new way to stay involved in government. Apigee announced Friday Chopra is joining its advisory board to give guidance as the company expands into new markets, including a new office in Washington, D.C.
If you’re a Gen-Xer like me, you might remember the first time you visited the World Wide Web in the early ‘90s. It was like a whole new magical world inside your computer. Right from your desk, you could go to the library and access tons of information, you could got to a newsstand and get the latest headlines, and you coud go to ta store and buy stuff and have it shipped to your house. It was a revolution in consumption of information, service and products. And, as I recall, it was a huge time suck. We all become so enamored with the experience that we never wanted to leave. Our obsession with the Web became the preoccupation of businesses, whidh all were clamoring to establish a Web presence and tap into this market. The Web economy was born.
Apigee CEO, Chet Kapoor, discusses the move to mobile and the company’s expansion plans in the A/NZ channel.Silicon Valley-based Apigee recently opened its offices in Australia, picking up three new clients running its application program interface (API). CEO Chet Kapoor took the time to discuss the company’s expansion plans with ARN.
The American enterprise is in flux and Google GOOG +1.03% is a great example of it. The vast majority of Google’s revenues comes from advertising but the majority of news around the company originates in its non-advertising activities – Chromecast, the Nexus tablet, the new Smartwatch, Project Loon and Google Glass, to name a few.
Cereal boxes? Streetlights? Tires? It’s time to get ready for a brave new world of connected things. Here are 10 everyday examples.
In the digital world, things are not always what they seem. Even the most ordinary and inanimate objects, everything from street lights to cereal boxes, are being transformed into software platforms that can be “programmed” to give us a limitless number of new ways to interact with them. Programmable things are also often able to understand us better, through sensors and data collection capabilities. This isn’t vaporware; the growing programmability of our world can be seen everywhere today.
In Part 2 of this 3 part series on the evolution of the API platform space, I spoke with Promod Haque of Norwest Venture Partners. His firm participated in Apigee’s recent $35 million round of funding, a company that makes an API platform. Some questions overlap between the interviews because I wanted to illuminate the similarities and differences in perspectives between an enterprise and an investor. Part 1 was Interview with Apigee CEO Chet Kapoor, on its $35 Million Funding Round.