Apigee in the News

Thursday, March 5, 2015

In the last few years, the rules of customer engagement have changed completely. This is due, in part, to the fact that customers can engage with brands in an unprecedented number of ways on a dizzying array of platforms, devices, and applications. For example, we might receive an offer via email, view the details on a smartphone, then visit a nearby store to touch the product. After that, we might go home and research a little more online, maybe engaging in a chat session with a customer service agent or checking out what our social networks say about the product—all before making the purchase on our tablet.

Wednesday, February 25, 2015

How do I pay thee? Let me count the ways…Actually, would you rather I didn't? Last year saw the launch of so many different payment services that it's practically impossible to list the different ways that businesses can now process payments, consumers purchase goods, or people transfer money among their friends and family.

Thursday, February 19, 2015

The struggle is real. If the thought of living a day without your smartphone seems unbearable, you're not crazy. You're normal.

Thursday, February 19, 2015

Many successful API initiatives are done in stages. With each stage, businesses can build on previous projects, assume more risk, and invest in larger projects more easily.

Friday, February 6, 2015

Supermarket group Morrisons has boosted its app-based loyalty scheme by harnessing API management and predictive analytics tools from Apigee.

Friday, February 6, 2015

SUMMARY: Morrisons Match & More loyalty scheme relies on shopping list of data from wide range of back-end systems.

Sunday, February 1, 2015

Apigee’s latest efforts to power digital acceleration aim to fill in gaps in the API lifecycle that can spell the difference between API success – or a flop. Apigee-127 brings together key tools, including Swagger, for a ‘design-first’ way to deliver accurate and easier-to-consume APIs.

Wednesday, January 28, 2015

The world's oldest and biggest broadcasting company is monetising thousands of hours of archive content for download for the first time.

Wednesday, January 21, 2015

Stay on top of your spending by downloading these apps.

Monday, January 12, 2015

Apigee's VP of product strategy Ed Anuff, dropped by to discuss what his company is doing to help enterprises that want to offer controlled and secure access to their custom applications -- and to present a recent customer win. I found myself more interested in Apigee's technology and thinking process and so, I'll focus on Apigee Edge.