Swisscom hopes to use its data to create customer-facing products and experiences in a similar model to Facebook by 2016, its IT lead revealed.
Coca-Cola will launch a new site to simplify how it opens its APIs for developers to access in a bid to boost consumer marketing.
In San Francisco as part of the I Love APIs Apigee event, Kevin Toms from Philips Hue Developer Program is at the forefront of how an established business is reorienting toward an API-focused digital future. He spoke with ProgrammableWeb about how developers are working with Hue and where the move will take the lightbulb manufacturer.
ComputerworldUK asks the mobile product lead for one of the largest pharmacy retailers in the world what this week’s most-talked-about launch means for business.