Getting an API design right demands far more than just figuring out which calls should do what. Public APIs — APIs meant to be used by people other than their creators — present a special set of challenges that can inform all API design. Even private APIs often find themselves with unexpected users, and can last far longer than was planned. Apigee faced the special challenge of creating a marquee API, an API for managing its APIs.
Companies like Nike and McCormick are excelling with digital strategies that are only possible thanks to the ever-decreasing price of data storage.
The spread of mobile devices, rise of social networking and advances in cloud computing have contributed to a seismic shift in how consumers now expect to enjoy content in the media and entertainment industry. This is epitomised by the rapid dominance of the likes of Netflix, Amazon and YouTube. In turn, this presents a challenge for companies in media and entertainment to embrace digital technologies in all areas of their business.