Users love products and services that make them feel smarter. The more efficiently they can spend their valuable attention, time and money, the smarter they feel. The smarter that users feel when interacting with your product, the more they love it. We call this the smart-user theorem.
For a financial services firm looking to create its own digital trading environment, working off a platform that provides real-time data is a must. Tradier Inc.'s Chairman and CEO Dan Raju knew this when he began searching for an application programming interface (API) tool that would enable users to easily build trading applications on top of his company's cloud brokerage platform.
The Internet of things is forecast to achieve a $20 billion total available market by 2018. But is that market size real? What are the tools that we can use to understand this and take effective action? The Internet of things is inarguably here already for innovators and early adopters, and seems to be in a state similar to where mobile was seven years ago.
Many companies are exposing their application program interfaces (APIs) to existing partner firms, internal software developers and customers, but this approach only scratches the surface of what can be done with the technology, according to Apigee Chief Architect Greg Brail. The big payoff in business transformation, value and innovation lies in exposing APIs to people with whom they don't have relationships to get new customers and partners and unleash third-party innovation on their platforms.
Apigee recently announced that two-thirds of the 140 million U.S. adults with smartphones are more likely to shop at a store that provides a useful mobile app, according to a new report issued by the Apigee Institute. The report, titled, "The Mobile Mandate for Retail - Three criteria for making the most of mobile apps in retail," focuses on retail data garnered from a survey of 1,000 U.S. smartphone owners. The Apigee Institute is a research and strategy organization dedicated to helping Global 2000 companies extend their leadership in today's app economy. It developed the survey and report to shed light on how mobile apps are changing consumer shopping behavior and what these changes mean for retailers.
Two thirds (66 per cent) of consumers in the US are more likely to shop at a store that has a useful mobile app. This figure rises to 84 per cent when app “power users” – the 25 per cent of consumers who use apps most frequently – were surveyed, according to a report from Apigee.
Inmarsat has picked Apigee to provide an API platform that will allow Inmarsat Certified Application Providers [CAPs] to work on apps that use the Global Xpress [GX] global high-speed mobile broadband service.
Global mobile satellite communications services provider, Inmarsat has selected Apigee's API platform to enable its Certified Application Providers (CAPs) to develop apps that leverage Global Express, a globally available mobile broadband service. Apigee's technology allows Inmarsat's partners to build applications for their market sectors with the GX network's higher bandwidth. Apigee will also provide the API management and creation layer. Inmarsat will use the Apigee Edge cloud-based service as a quick-start approach get enable Inmarsat's CAPs to launch their APIs as well as create new APIs from exposed data.
A milestone event for the Social Media world was the 2012 London Summer Olympics. The 2012 Summer Olympics was the first that leveraged big data analytics in a major way to understand sentiment and reveal trends in real time. Unsurprisingly, live coverage had generated reams of content during the games. This year Winter Olympics game at Sochi is no exception, but the technology has taken the game one step forward.API technology is being leveraged in many ways during this year Sochi 2014 Winter Olympics as various companies are reaching out to developers by opening up much requested functionality within their APIs. Developers, athletes and users now have access to video streams, mobile cloud computing, schedules, results, and medal count information and much more.